Power Entertaining

Advance In Your Career & Excel In Your Interactions With Others
With Eddie Osterland MS
Tuesday Nov 5 2013


You know better than most people that creating and building a business means nurturing and maintaining strong business relationships – with colleagues, clients, and business prospects.

Building strong relationships with people means spending quality time with them. And that often means entertaining them to forge personal chemistry and establish trust. (Let’s face it, we all like to do business with people we know or think we know right?)

Yet many business people lack the basic knowledge, skills and experience to entertain others with style, poise and confidence.

You need to know how to create the proper experience by going beyond the expectations of those you are trying to close BIG deals with. You need to know how to Power Entertain as seen through the eyes of a Master Sommelier.

I define power entertaining as the art of building strong business relationships with colleagues and customers, using great wine, food, and hospitality as the currency for bringing people together, creating enjoyable events, fostering interpersonal chemistry, and instilling in people a desire to do business with you and your company or organization.

Being a “power entertainer” can help you 

•    Grow your business
•    Nurture new (or existing) business relationships
•    Build “brand awareness” of your company or organization, and

Advance in your career and excel in your interactions with others!

Bottom line: power entertaining is a unique form of marketing and business development that will set you apart from your competitors!

Presenter: Eddie Osterland, MS

Speaker and Author of “Power Entertaining: Secrets to Building Lasting Relationships, Hosting Unforgettable Events, and Closing Big Deals”
from America’s 1st Master Sommelier

Edmund A. Osterland, Master Sommelier is the principal at OSTERLAND ENTERPRISES a La Jolla based speaking business.  Eddie lectures to business people at conventions, retreats and cruise ships on all aspects of entertaining with food and wine.

While working on M.A. in psychology, Osterland worked in the restaurant industry and became fascinated with food & wine.  He decided to further his education at the Université de Bordeaux, where he spent 3 years receiving the esteemed (D.U.A.D.) Diplôme Universitaire D’Aptitude a la Dégustation des Vins. He went to London in 1972 and became the first of the current 133 U. S. Master Sommeliers. He also worked as head sommelier at Hôtel de la Poste in Beaune, France.

He is the author of “Wine & the Bottom Line”, written for the National Restaurant Association and “Power Entertaining”  published by John Wiley & Sons. He served as wine editor for Restaurant Business Magazine for a decade and was the Director of Trade Education for the International Wine Center in New York City.

Audiences everywhere know him as funny, approachable and non-intimidating. His most popular keynote, “POWER ENTERTAINING with Wine & Food” gives them knowledge and skills they need to enjoy wine, and gives them the confidence to entertain impressively.

Learn more about wines with the Wine Scholar Guild's study & certification program and sign up for our Wine Study Trips.

Power Entertaining with Eddie Osterland MS