Privacy & Cookies
This statement is designed to tell you as much as possible about how we use and manage Personal Information provided to or collected by us. We believe you should be made aware of our practices so you can make informed decisions about the information you share with us and how you allow us to use your information.
1. Information We Collect and How We Collect It
We collect both Personal Information and other information not classified as Personal Information. “Personal Information” means information which identifies you as an individual or from which your identity can be reasonably ascertained.
The Personal Information we collect may include your name, email address, phone number, and postal address. We may also collect demographic information, such as your ZIP or postal code, age, gender, preferences, interests and favourites. If you choose to make a purchase, we will ask for additional information, such as your credit card number and billing address which is used to create a billing account. If you choose to participate in these activities, we may also collect information from you that you provide in response to surveys.
Other information we may collect includes your taster profile information, taster grid responses, wines tasted, and any other information you choose to provide to us. We may also collect information automatically when you access the Website, including your IP address and geographic location, the date and time you access our Website, the URLs of websites and pages you visit, hardware and software information that we receive from your internet-enabled device.
2. How We Use Your Information
If you choose to utilize the wine tasting tool on our Website, we may review and analyze your submissions, publish findings based on your submissions, publicly display your ratings and evaluations of wines, and share your tasting data with the panel creator, other panelists, and third parties.
In certain circumstances, we may use information you provide, including Personal Information, for promotional or direct marketing purposes from Wine Scholar Guild, our affiliates and partners. However, you may at any time request us not to use your information for promotional or direct marketing purposes. Such a request can be made by contacting us by email at
In many cases where we ask you to provide us with information about yourself, if you do not provide us with that information we will not be able to provide you with the relevant product or service.
3. Links to Third Party Websites
To the extent that our Website contain links to sites operated by third parties (“Linked Websites”), the Linked Websites are not controlled by us and we are not responsible for the privacy practices of those companies. We accept no responsibility or liability whatsoever for the content or policies of Linked Websites. Before disclosing your Personal Information to Linked Websites, we recommend you examine their privacy policies.
4. Disclosure of Personal Information to Third Parties
We respect the privacy of Personal Information and we will take reasonable steps to maintain that privacy.
We sometimes hire third parties to provide limited services on our behalf, including packaging, mailing, and delivering items, providing technical support, and other new services. We provide those companies only the information they need to deliver the service and they are prohibited from using that information for any other purpose.
We may also disclose your Personal Information if required to do so by law or in the good faith belief that such action is necessary in connection with a sale, merger, transfer, exchange or other disposition (whether of assets, stock or otherwise) of all or a portion of a business of our company and/or our subsidiaries or to (i) conform to legal requirements or comply with legal process served on us or the Website; (ii) protect and defend our rights or property and the Website; (iii) enforce our agreements with you, or (iv) act in urgent circumstances to protect personal safety or the public.
Under no circumstances we will sell Personal Information without your consent.
5. Cookies Policy
- What is a cookie?
Cookies are small data files that your browser places on your computer or device. Cookies help your browser navigate a website and the cookies themselves cannot collect any information stored on your computer or your files. When a server uses a web browser to read cookies they can help a website deliver a more user-friendly service. To protect your privacy, your browser only gives a website access to the cookies it has already sent to you.
- How do I reject and delete cookies?
6. Information Security
We will take reasonable steps to ensure that all Personal Information held by us is secure from any unauthorised access or disclosure. However, we do not guarantee that Personal Information cannot be accessed by an unauthorised person (e.g. a hacker) or that unauthorised disclosures will not occur.
We will take reasonable steps to destroy or permanently de-identify Personal Information if it is no longer needed for the purposes for which we are authorized to use it.
We do not knowingly solicit Personal Information from children or from anyone under legal drinking age in the United States (i.e. 21 years old). This Website does not offer information intended to attract children and you may not use our services if you are under the age of 21 years old. You must also be old enough to consent to the processing of your Personal Information in your country.
8. Accessing Your Personal Information
You may request to access your Personal Information held by us. Such a request must be made via email at
In the same way, a request may be made to delete Personal Information, and all reasonable steps to delete the Personal Information will be made, except where retention is required for legal reasons. Deletion of Personal Information may result in Wine Scholar Guild being unable to provide you with information about certain transactions, content, services or product information, upcoming promotions, and provide you with certain content, goods or services.
We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law.
9. Our Company-wide Commitment to Privacy
To make sure your Personal Information is secure, we communicate our privacy and security guidelines to our employees and strictly enforce privacy safeguards within the company.
10. Updating Your Personal Information
11. GDPR Personal Data Privacy Rights
If you accessed the Website from the European Union or the United Kingdom, you have the right to:
- Request a copy of your personal data;
- Request corrections to your personal data;
- Request that we delete your personal data;
- Withdraw your consent for collection and processing of your personal data; and
- File a complaint with the data protection authorities in your home country if you believe your personal data privacy rights were violated.
To file a request, or if you have any questions, please contact us by sending an email to
If you wish to cancel your subscription to a newsletter, you can either send us an e-mail to
13. Contact Us
If you would like to make an access request or wish to provide feedback about this policy, please contact us via email at
Updated: June 21, 2021