The Myths of Terroir

The Misuse & Scientific Validation Of Terroir
With Dr. Kevin R. Pogue
Thursday Jul 15 2021


Terroir has often been defined as an untranslatable French concept with somewhat mystical attributes.

Some wine experts view terroir as an over-hyped myth, while others consider it to be primarily responsible for the unique sensory characteristics and distinctiveness of wines.

This webinar will explore how the concept of terroir has evolved over time, and how it is currently defined.

Examples of the misuse of the term for marketing will be highlighted as well as the scientific validation of terroir.

Presenter: Dr Kevin R. Pogue

Dr Kevin R. Pogue has been a professor in the Department of Geology at Whitman College in Walla Walla, Washington for over 30 years.

Dr Pogue’s research is primarily focused on variations in growing conditions related to vineyard topography, climate, and soil chemistry.

He has presented papers at national and international terroir conferences and his research has been featured in the New York Times and on National Public Radio's "Science Friday". 

He has authored five petitions for federally-sanctioned American Viticultural Areas (AVAs) and was honored with the Walter Clore award by the Washington State Wine Commission for his “significant dedication to the advancement of the Washington wine industry as an ambassador, mentor, and champion of Washington wines.” 

Dr Pogue provides vineyard site evaluations, AVA petitions, terroir-related web content, and promotional and educational materials through VinTerra, his consulting business.

You can find him online here:

The Myths of Terroir with Dr. Kevin R. Pogue