jura wine

Despite being almost exactly between Jura, Savoie, Burgundy and Beaujolais, Bugey remains one of France's most overlooked appellations. Yet this small region, situated in the southern foothills of the Jura mountains offers a compelling range of underrated wines. As we expand our vinous horizons beyond familiar territories, Bugey presents a perfect case study in how wine continually rewards the curious and open-minded explorer. 

As everywhere, it is the nature of the geography that most influences the food and drink traditions of the Jura and Franche-Comté. The diverse landscape of mountains, dense forests, high meadows, vineyards, lakes and the river plain have all shaped what the local population ate and drank. Franche-Comté’s gastronomy has much in common with that of Switzerland’s western cantons, but there are subtle differences.  Most of the rural population in the mountains and on the plain lived from their dairy cows and pigs, so the principal specialities are the wonderfully rich cows’ milk cheeses from unpasteurized milk and tasty pork sausages and charcuterie. The sausages and meats are smoked by hanging in a tuyé, a very large pyramidal chimney over the fire, burning wood from conifers.

“You always remember Pécharmant,” observes Benoit Borderie of Château Poulvère. “Once you've tried it, you seek it out.” This niche French wine is not quite famous, not entirely secret, but what the French call "confidential."

In the world of wine, the sommelier holds a position of both reverence and responsibility. More than just a connoisseur, a sommelier is an interpreter of terroir, a storyteller of vintages and above all a master of human connection. Philippe, a world-renowned sommelier from France's Jura region, spoke with WSG’s Founder and President Julien Camus recently, with rare authenticity about what defines excellence in this noble craft. 

There are as many ways to explore a place as there are explorers. Far be it from us to turn this article into a definitive list of must-do activities, but rather to share one of the (oh so many!) possible paths to discovering the diverse, rich and varied region of Jura.