Despite being almost exactly between Jura, Savoie, Burgundy and Beaujolais, Bugey remains one of France's most overlooked appellations. Yet this small region, situated in the southern foothills of the Jura mountains offers a compelling range of underrated wines. As we expand our vinous horizons beyond familiar territories, Bugey presents a perfect case study in how wine continually rewards the curious and open-minded explorer. 

“You always remember Pécharmant,” observes Benoit Borderie of Château Poulvère. “Once you've tried it, you seek it out.” This niche French wine is not quite famous, not entirely secret, but what the French call "confidential."