The WSG Tasting Lab is an interactive online tasting platform.

It was initially designed as a tasting data collection and analysis tool as part of the Guild’s Architecture of Taste Research Project, which is aimed at developing a new and enhanced wine tasting method.

The Architecture of Taste Research Project aspires to find a way to empower the individual to taste and describe wine with an enriched and universal lexicon that not only dives deeper into assessing the qualities of a wine’s building blocks but also into the nature of a wine’s personality and, where relevant, its corresponding terroir signature.